Senior B2B marketing leadership from Southlake, Texas. I help DFW companies from $5M to $150M sharpen their positioning, build a go-to-market plan, and put a marketing system in place that keeps working.
Southlake, TX
Based in DFW
Minutes from Dallas, Fort Worth, and the mid-cities.
$5M–$150M
Client revenue range
B2B companies where growth has plateaued or is about to scale.
In person
When it matters
Leadership workshops and planning sessions on-site in DFW.
THE SHORT ANSWER
Springloaded Strategies is a fractional CMO practice in Southlake, Texas, led by Jason Dyer. It serves B2B companies across Dallas–Fort Worth with $5M to $150M in revenue. Engagements start at $5,000 per month, and fractional CMO work starts at $15,000 per month for under 15 hours a week.
Why DFW companies hire a local fractional CMO
Dallas–Fort Worth is full of mid-market B2B companies that have outgrown founder-led marketing but aren’t ready for a $300K+ full-time CMO. That’s the gap a fractional CMO fills: senior strategy and leadership, part-time, with a defined plan and a handoff.
Working with someone local helps with the work that needs everyone in one room. At tsworks, for example, we aligned the leadership team on positioning, messaging, and the ideal customer in a single day.
Manufacturing & industrial
Sharper positioning
Companies with long sales cycles and “we do everything” messaging.
Example: Weaver Manufacturing
B2B SaaS & technology
Go-to-market systems
Teams with a strong product and stalled growth.
Examples: tsworks, epaCUBE
PE-backed & pre-exit
Value-building marketing
Companies that need a credible marketing engine before a sale or next round.
Example: epaCUBE’s acquisition
How an engagement works: the 6 Growth Springs
Every engagement follows the same operating rhythm, so you always know what’s next and your team can run it after I step back.
1. Gap Analysis
Honest review
Where marketing stands today, ending in a 30-90-180 day plan.
2. Market Intelligence
Map the market
Competitors, customers, and how the market sees you.
3. Position & Message
Say it sharply
Positioning statement, core messaging, and elevator pitch.
4. Go-To-Market
Resource the plan
Staffing, tools, and budget to execute.
5. Pivot & Score
Measure and cut
Track KPIs and stop what isn’t working.
6. Learn & Scale
Hand it off
Annual planning, then the rhythm goes to your team.
Local vs. remote fractional CMO
Most fractional CMO work happens remotely: weekly leadership check-ins, reviews, and planning. Being local matters at a few key moments, like kickoff, positioning workshops, board or investor prep, and annual planning. DFW clients get those in person; everyone else gets the same process remotely.
What it costs
Engagements start at $5,000 per month, and fractional CMO work starts at $15,000 per month. See the full breakdown in how much a fractional CMO costs, or start with the free CLEAR Gap Analysis.
Dallas–Fort Worth fractional CMO FAQs
I work with mid-market B2B companies led by engineers to spot the big levers, simplify the complex, and build a strategy your team can actually run.
Available for new engagements
Currently booking new clients