My 5-step process

Weaver Manufacturing—a 20-year-old company best known for cruise line furniture—thought their marketing challenge was simple: “just get more leads.” After trying agencies and freelancers, they hit a wall.

The Problem: 

They weren’t sure how customers saw them—or even how to describe themselves. Known for furniture, yes—but they also made trolleys, carts, even soap dishes. Their message was scattered: “We can do everything,” which meant no clear position in the market.

What Jason Did:

• Led customer and competitive interviews to reveal how the market really viewed them.
• Facilitated on-site workshops to craft a positioning statement, elevator pitch, and messaging pyramid.
• Built a marketing roadmap aligned to their identity and goals.
• Rolled out a new tagline with their sales team, immediately resonating with their audience.
   

The Result:
Weaver finally had clarity: who they were, how to talk about it, and how to align their marketing with growth. Jason helped them shift from chasing leads to building a strategy they could own—earning him a 9/10 Net Promoter Score.

tsworks had world-class engineers, fast results, and a raving customer base, but their story wasn’t breaking through and they didn't have a clear definition to organize their business internally and prioritize customer acquisition. 

The Problem: 

They were winning work because of referrals, not because of a clear, compelling market position. Without a strategy, they risked losing momentum and missing bigger opportunities. When it came to new customer acquisition, they felt lost on which customers to pursue or who was the right customer fit, causing them to overinvest in less than ideal clients that drained capacity and inhibited growth. 

What Springloaded Strategies did: 

Jason stepped in to align their leadership around a sharp positioning strategy, messaging foundation, and ideal customer persona - in literally one day. For the first time, tsworks had clarity on who they serve, why they win, and how to tell their story.

The Result:

A unified message that energized employees, re-engaged clients, and gave leadership the confidence to scale. Beyond that, the team was able to quickly align and commit to who they wanted to be and how they wanted to grow.

epaCUBE had a strong SaaS pricing optimization product—but no real marketing engine. Sales were coming from a few personal contacts, not a repeatable system.

The Problem
Without clear positioning, a funnel, or consistent messaging, growth stalled. The product had fit, but the story wasn’t landing with the right buyers.

What Jason Did
Jason built their end-to-end go-to-market system: clarified their positioning, created an elevator pitch and communication tools, developed lead magnets, structured a funnel from awareness through demo, and developed sales scripts to drive conversions and retention.

The Result
epaCUBE didn’t just get leads—they built a scalable system that attracted and converted the right customers. The company ultimately achieved the CEO’s goal: a successful sale to private equity.