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featured insights + resources
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Why Cutting Marketing During Economic Challenges Can Hurt Your Business
Jason Dyer, Interview
How Emerging Platforms and Tools are Impacting Small Businesses
Jason Dyer, Interview
Missed Opportunities Through Improving Operational Performance
Jason Dyer, Interview
Are niches better than broad markets?
Audio clip from an interview regarding finding new ways to serve your business niche. 60-seconds.
How has local seo or search changed?
Audio clip from an interview regarding "near me," mobile, voice, and AI search optimization for local businesses.
Observed Shifts in Small Biz Marketing Budgets
Knowing your audience is job one, but I see a shift in budgets towards value and traditional media alongside what everyone else is doing digitally.
How often should companies create and iterate their positioning statements?
Don't set and forget your positioning statement. This is a living document informed by a dynamic marketplace of competitors and customers.
How Consultants Help Avoid Navel Gazing
Audio interview with Jason Dyer on how the outside-in perspective offers management teams brain space to refresh their thinking.
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